tomorrow@work
Let us walk you to your tomorrow
WORK
THE CHALLENGE
Understanding the core customer and creating the right brand persona & communication for the brand was an immediate challenge. The central requirement to drive Customer Entry was to map purchase occasions and create a distinct promotion plan to create customer entry. Digital marketing was a new world for Globus and we needed to use this to drive customer entry.
WHAT WE DID
We mapped the customer, their usage habits and usage occasions. Through this we developed the brand persona and visual communication.
We created unique promotions to drive customer entry through Valentine Day Bid for Fashion & Rakhi for Soldiers.
THE CHALLENGE
Trawow is a new luggage brand that is currently retailing through E-Commerce channels. It is planning its expansion on the retail channel through its own independent kiosks. The brand needs to build a unique positioning and identity to be able to grow its business.
WHAT WE DID
We are creating a unique identity for the brand which will create distinction in a cluttered market.
Over a year the plan is, to be able to reach a large yet targeted customer base digitally to grow the brand.
THE CHALLENGE
FinIQ is an international software developer which creates platforms for trading derivates.
The product is used in the private banking and wealth management industry.
WHAT WE DID
We created communication that would help the Asian major take its expertise to America & Europe markets
THE CHALLENGE
Adding Colors to Lives provides cognitive behavioral therapy to individuals, corporates and educational institutions.
While the faculty and the services provided have acclaim from across different countries and organisations, the digital footprint for the venture does not match up to the innovations that they provide in the services or the scale that they reach out to.
WHAT WE DID
As a task on hand, we have taken upon to rebuild the identity to represent the brand in its true colors.
Part of the blocks being worked on are – Building a digital footprint through social media and a website representing the scale and diversity the services.
THE CHALLENGE
Eleves is a new E learning platform that provided courses on Digital Transformation for working professionals with 8-10 years of work experience.
Creating the brand imagery and content that would provide the right messaging to this target group was the challenge that was given to team t@w.
WHAT WE DID
Understanding this new customer with their needs and requirements was the first step.
We created communication that provides the correct messaging style which would appeal to the young corporate.
Aiding the entire program management by creating engaging live sessions that helped the learners get the best from the 'Domain Specialist' through case studies executed through projects and breakout groups helped get rave reviews from the learners who went back to their corporate jobs , with complete new learning .