Make your fashion Sustainable.
While the fashion Industry is known to add glamour to the world, the visible results of which in the human emotion are happiness and pride, there is another facet of the industry that does not get spoken about in the correct measure.
This is an industry that is immensely damaging to the environment. A simple data point to illustrate this, is the fact that making a single pair of jeans requires 10000 liters of water, a life promoting resource that is still a privilege for some on the planet.
One feature that multiplies the effect is Fast Fashion. In the greed to grow your brand and in turn your business, rapid changes in styles have been promoted through the trend ‘Fast Fashion’. Styles change fast and as a result, garments get discarded fast. What started as a trend based on the usage occasion, then moved to a situation where wardrobes have been overflowing with single-use garments. This in turn has created inefficient use of commodities and larger waste. To quantify this, 92 million tons of textile waste is created annually.
It is not just these data points. There is a domino effect, that cascades into a large environmental damage.
Our capitalist economies have been created on the principle of growth, which in turn has now ballooned into an emotion of greed.
While the Oil or Power industry bears the tag of ‘ Environment Hazard’ fashion in turn wears the garb of style leading to happiness. The fashion industry needs to be recognized equally as an industry that is damaging the environment.
What can the citizens of the world do to reduce this damage caused by the insensitive trends promoted by the fashion industry? Following are the simple steps in the right direction to sustainability in fashion:
1. Reduce -A good quality garment gives you both functionality and style. It can serve its purpose for a longer time.
2. Reuse-with changing body forms there are good garments that can change hands, not just for kids but also for adults.
3. Repair- A simple stitch and hem can go a long way in extending the life of a garment.
In order to effectively promote sustainability in fashion apparel, we need to create awareness about this R-R-R thinking.
Creating a sustainable planet is an important target for each one of us fashion lovers.
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